You have questions. We have answers. Find answers to all your questions about the C.O.B.R.A.™ Fit program about growth, who this is for, what you need, the training, and support.


What kind of money can I expect to make?

The answer, of course, depends on various factors, but let's look at a basic model: the 10-week student and then the potential future purchases of that 1 student: Just one 10 week class of 20 students x $299 = $5,980. 60% convert to the monthly class. 12 clients x $48 (can be greater) = $576/mo x 12 months = $6,912. So the total potential for just one 10 week course of 20 clients = $12,892. Now start adding it up:
  • However many 10 Week Programs are run in a year (say 8-12, you can even run a shorter 5 week course around the holidays).
  • Walk-ins for regular monthly classes, non-10-week clients.
  • Conversions to and from other existing programs. Your current martial arts, self-defense or fitness clients: “Hey what’s this new program?”
  • Personal training: $75-$150 per month x how many clients you take on.
  • Merchandise sales: Gloves, shirts, gear, wraps, water...
You can see it can add up very quickly and begin to generate a lot of revenue.

How long until I'm up and running and accepting my first clients?

Implement your 90 Day Action Plan immediately. Establish your first Start Date/Time. Use the marketing tools (social media, emails, etc.) to start generating interest, get your phone to ring, and get inquiry emails in your in box. Soon, people will sign up to your first program. We will help show you how to develop your market. The program will move as fast as you do.

How many clients should I expect for my first class?

It takes time to build ANY business. However we have seen instructors sign well over twenty people within three weeks. If you have an existing student body it’s generally faster. Depending on the time and effort placed on marketing and the market your after (group training, personal or both) will determine the pace at which your business grows. One of our many instructor testimonials: "We launched our C.O.B.R.A.™ Fit Program May 4. I started sharing this information with all those I currently train, encouraged them to share with others, and as a result we already have 20 signed up and another 15 who have shared a strong interest in participating in one of the C.O.B.R.A. Fit programs! We are excited, our people are excited, and that enthusiasm is spreading.”

Who Is This For?

Who is this for?

C.O.B.R.A.™ Fit is designed to get ANYONE in shape, and it's also designed for ANYONE to learn to teach it. Anyone with the drive to have their own successful business can be a successful C.O.B.R.A.™ owner. You can come from any profession as long as you have the determination to take the necessary initiative to set up your C.O.B.R.A.™ business plan and work that plan. We have created a turn-key program that takes you from novice to business professional in an easy-to-understand, step-by-step business system.

What professions is C.O.B.R.A.™ Fit a good fit for?

Your current or previous profession might include (but is not limited to): Ex-law enforcement, ex-military, martial artist, yoga instructor, personal trainer, group exercise instructor, wellness coach, coach or player from amateur or professional sports industry, someone in the medical field, someone in the health and nutrition fields like dieticians... or maybe none of these! You may just be looking to embrace a personal dream or passion to develop your own fitness business.

What types of facilities is C.O.B.R.A.™ Fit a good fit for?

C.O.B.R.A.™ was designed to fit within your existing programs and act as a funnel for those programs. Facilities might include gyms, yoga facilities, martial arts schools, personal trainer facilities, or basically any type of fitness- or self-defense business location.

Who CAN'T become a certified C.O.B.R.A.™ Training Facility?

You must be 18 years old or older and in good standing with the law and your community. No criminal arrest that have to do with: children, sexual battery, animal abuse, trafficking, homicide, capital crimes of any type or Felony drug charges. The C.O.B.R.A.™ organization will not allow anyone who does not meet the outlined criteria to become certified.

What do I need?

Do I need to have a facility?

The C.O.B.R.A.™ Fit program can be conducted in already existing locations such as gyms, and recreation centers, etc. If you have an established facility that’s great, however, it isn’t a requirement. By tying in with existing businesses, you keep your starting costs and overhead low, and you help existing business owners expand services for existing clients. As your programs grow in size and popularity, you will most likely want to establish your own brick and mortar location. You can also use the program for strictly Personal Training which keeps the need for a studio a non-factor.

How much square footage do I need?

You can run a 10 week program and general fitness classes in less than 500 square feet. You only need enough room to assemble your group and enough room to place fitness kick bags (up to 3 people can share a kick bag) and enough space to perform the fitness evaluations.

Do I need to hire staff for the coaching?

Initially, you can do the coaching yourself. As you have more program launches, you may wish to expand your team of instructors. The process of developing and certifying more instructors is relatively simple.

Do I need to offer other programs?

You don't need to offer other programs, but for maximum income the C.O.B.R.A.™ Fit program is designed to funnel people into your other longer term programs. You can set up an on-going Fitness Kickboxing service, personal training, introduce members to your preferred martial art style (as applicable). Some owners have found great success offering both C.O.B.R.A.™ Fit as well as our C.O.R.A.™ Defense programs. If you are a certified C.O.B.R.A. facility for both C.O.B.R.A.™ Defense & C.O.B.R.A.™ Fit, you can introduce members into the other C.O.B.R.A.™ products and services you offer.

Instructor Training

How does this all work?

It’s simple. First, you sign up which gives you immediate access to your online C.O.B.R.A.™ certification training. You can study at your own pace. Some facility owners can do this within a day or two, while others like to take longer with the material. Once you study the course, you take the program tests. When you pass them, your certificates, instructor shirts and other material will be mailed to you. You will have access to all the business marketing info and downloads. You will be the only licensed facility in your area. We will work with you to establish your professional footprint in your community as quickly as possible. All continued consultations and marketing materials and efforts come with your license. You can also attend an optional full day, hands-on Live Training seminar to reinforce your certification and business model.

How long do I have online access?

Return often to the website to review the online training and marketing material whenever you wish. You will have 24/7 access for as long as you are licensed.


Is there support?

Absolutely. You will not call into a cubical and speak with an outsourced operator. You can easily access the certified C.O.B.R.A.™ instructors at the headquarters by phone, email and social media. We pride ourselves on our response times and that every certified instructor will get the attention they need. You will consult with instructors who actually teach the C.O.B.R.A.™ programs on a daily basis.

"As a runner for the last 20 years, I have tried every fitness regimen out there to mix up my training including all the kickboxing/cardio videos, but since joining C.O.B.R.A. FIT three weeks ago, I am challenged on a new level. The classes are enjoyable and motivational and the intensity can be altered to your personal state of fitness. The music is high energy and each 45 minute class feels more like a fun night out than a grueling fitness routine and actually punching and kicking a bag is the ultimate stress reliever!

"The instructors and students are supportive and entertaining and not a class goes by by without laughter even though you are panting and sweating from the combinations mixed with circuits of cardio. After just 10 days of the program, I noticed visible changes in my body and each day I become stronger and more flexible. I am hooked and look forward to being a kickboxing devotee for life!" Serina F., C.O.B.R.A.™ Fit Student

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